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BBK Electronics Corporation was a Chinese multinational electronics conglomerate, created by Duan Yongping. It was a leading consumer electronics brand specialising in audio and video equipment, home entertainment products and home appliances. It also acted as an investor in leading companies in various sectors of consumer electronics. The company specialized in developing consumer electronics products such as smartphones, tablet computers, smartwatches, , HiFi, Blu-ray, and .
The company was deregistered on 7 April 2023 as it split its component brands off into separate companies or brands. The reported reasoning for this was to avoid regulatory scrutiny on Chinese companies.
As of 2026 the companies include Oppo, OnePlus (which operates as a subsidiary of Oppo), Realme, Vivo and IQOO (which operates as a subsidiary of Vivo).
As the group's business continued to improve, Duan Yongping felt that the time was ripe to let go completely. Therefore, at the beginning of 1999, based on the previous situation of the three factories operating independently, the group was further split into three companies with independent equity and personnel. From then on, the computer and video game factory, telephone factory, and AV factory became completely independent companies with their own equity and personnel structures. However, at that time, the three companies could still share about 80% of the original BBK channels, and the brand operation of BBK was still managed by the headquarters.
Oppo's subsidiaries include OnePlus, and Realme is now a mostly independent operation. Vivo's subsidiaries include iQOO (a sub-brand of Vivo). It also marketed Blu-ray players, headphones, headphone amplifiers and under Oppo Digital brand. In March 2019, BBK Electronics announced IQOO as its newest member and also a performance sub-brand.
BBK Electronics' headquarters and production base were located in Chang'an, Dongguan. It was the biggest taxpayer in Chang'an.
In Q1 2017, BBK Electronics shipped 56.7 million smartphones, surpassing Huawei and Apple to become the 2nd largest smartphone manufacturer in the world, behind Samsung.
In 2020, BBK Electronics represented by Oppo, announced its involvement in independent research and development of chips. Vivo also followed up to manufacture chips, mainly in cooperation with MediaTek.
As of October 2022, BBK Electronics's Chinese-market website redirects to its subsidiary, Guangdong Little Genius Limited Technology Corporation, a manufacturer of smartwatches marketed for children.
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